In a move that screams “serial entrepreneur,” Figure AI founder and CEO Brett Adcock has pulled the curtain back on his latest venture, Hark, a new company aiming to build “the most advanced personal intelligence in the world.” Adcock is self-funding the company with a cool $100 million of his own money. The announcement comes just months after Figure’s high-profile Translation not available (en-us) , making Hark feel like a particularly ambitious rebound.
The company debuted with a slick, minimalist video promising a system that can see, listen, speak, and even “touch and influence the world.” Hark plans to achieve this through a vertically integrated approach, developing everything from foundational AI models to “bespoke native hardware devices” in-house. The goal, according to Adcock, is to create an intelligence that offloads your mental workload by thinking like you, and sometimes, ahead of you.
Hark has already assembled a team of about 45 engineers and designers, poaching talent from Apple, Meta, Google, and Tesla. Notably, the design is being led by Abidur Chowdhury, who previously worked on the iPhone Air at Apple. This aggressive hiring and the Apple-esque strategy of tightly integrating hardware and software suggests Hark isn’t just building another app—it’s aiming for an entirely new computing platform.
Why is this important?
Adcock’s move to launch Hark while still leading Figure is a massive flex, creating a powerful strategic flywheel: Figure builds the AI bodies, and Hark builds the AI brains. The project represents a significant bet that the next leap in AI requires purpose-built hardware, not just clever software shoehorned onto existing devices. While the announcement is heavy on vision and light on specifics, the promise to “free myself” from the “electronic shackles” of current tech is a potent one. Whether Hark delivers a truly revolutionary personal AI or just a very expensive digital assistant remains to be seen, but with its first AI models slated for release this summer, we won’t have to wait long to find out.
